• July 11, 2025
  • Case Studies
  • Cement

Cemex chooses Innova’s packaging technology to equip 15 plants in Mexico

Cemex, the largest cement company in Mexico and a global leader in building materials, has chosen Innova Group’s packaging technology to upgrade the end-of-line systems in 15 of its production plants across Mexico. This major packaging project includes the installation of 25 semi-automatic turntable wrapping machines by Innova—an essential solution to improve load stability during road transportation.

With a global presence and a solid track record in construction material innovation, Cemex is one of the world’s largest manufacturers of cement, ready-mix concrete, and aggregates. In Mexico, it operates numerous key production centers serving both domestic and international markets. In the United States, Cemex is also a major player in the building materials industry, with operations in more than 30 states and a strong presence in cement, concrete, and aggregates.

Cemex opted for Innova’s stretch-wrapping solution for its efficiency, sustainability, and safe load securing, fully aligned with the company’s commitment to the high-quality and safety standards required by its extensive logistics operations.

Cemex’s challenge: A unified packaging solution for its logistics network

Cemex sought a wrapping solution that could be adapted to different production lines, load types, and facilities, while offering uniformity, packaging strength, and ease of operation. The goal was to improve pallet stability during long-haul transportation routes throughout Mexico.

Another key requirement was to unify its packaging logistics across all production and distribution centers by implementing a single wrapping technology from one provider. Given that the project involved equipping 15 of its main plants, the wrapping systems had to be easy to install and operate.

Cemex also preferred to partner with a packaging system manufacturer based locally in Mexico—another reason why Innova Group was the right fit, offering specialized technical support for installation and ongoing service with rapid spare parts availability.

Innova’s solution: Stretch Wrapping Technology

To meet the multi-site installation challenge, Innova Group manufactured and installed 25 semi-automatic turntable wrapping machines for Cemex, each equipped with a roping system accessory for enhanced load stability. The model installed was “Cyclone by Innova”, known for its efficiency, reliability, and European-quality components, securely wraps various pallet types with intuitive operation, ideal for demanding industrial environments like Cemex’s.

All wrapping systems installed feature a motorized pre-stretch film system and a roping system that functions like a strapping band to secure the load to the pallet base. This ensures stronger load retention in critical areas, which is particularly important for heavy items such as cement bags and other construction materials.

Key advantages of the Cyclone stretch-wrapping machine by Innova:

  • Motorized film pre-stretch system up to 300%, reducing plastic consumption.
  • Built-in PLC with up to 99 programs to adapt to different loads and logistics needs.
  • Fast and easy operation via full-color touchscreen, improving work efficiency and operator safety.
  • Remote Access System for quicker troubleshooting by Innova’s team.
  • Modular technology that allows functional expansion and easy addition of wrapping accessories.
  • High-quality European components for greater reliability and reduced downtime.

Results of the Cemex packaging project

With this implementation, Cemex has strengthened its packaging process across multiple facilities, unifying its wrapping technology with a reliable and adaptable solution. The company has expressed strong satisfaction with the outcome, highlighting both the quality of the wrapping machines and the technical support provided during installation and training by Innova’s team.

At Innova Group, we are proud to collaborate with an international benchmark like Cemex, delivering packaging solutions that help optimize their logistics.

From our headquarters in Querétaro, Innova offers Cemex—and all our clients in Mexico—comprehensive support for end-of-line packaging needs: specialized technical and commercial consulting, personalized technical service, technical training, immediate supply of spare parts, and a warehouse with available machinery stock for fast, efficient response.

This project reaffirms Innova Group’s commitment to the Mexican market and its mission to deliver efficient, secure, and industry-adapted packaging solutions.

Thank you, Cemex, for trusting Innova Group!

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